About Us

Heili Rocks is a Canadian jewelry brand built on contrast: bold yet refined, playful but precise, grounded in craft and elevated by colour.

Founded with an editor’s eye and an artist’s instinct, our pieces are made to stand out—graphic silhouettes, saturated enamel, and stones that pulse with personality. From hand-cut gems to vintage-inspired settings, every detail is intentional.

Born in Toronto and worn everywhere, Heili is for those who like their jewelry with a little more edge, a little less expected. A pendant can be a conversation. A ring can be a rebellion. A cuff can be a signature.

We don’t follow trends—we set the tone.